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Fair trade at trade fairs?
ISU addresses sustainability
Photo: UFI / ISU
Sustainability is an issue gaining momentum in the public debate. Does that have implications for the exhibition industry? To address this question, the International Summer University (ISU) has chosen the theme "Trade Fair = Fair Trade? Exhibition Formats in the Age of Sustainability". The 12th edition of the educational format is scheduled to take place from June 17 to 19, 2020 in Cologne (Germany). The ISU offers high-quality content and provides the ideal opportunity for participants to meet peers, expand their network and forge links with exhibition professionals from across the globe. It provides a platform for academics, industry experts and international trade fair managers to exchange strategic and operational knowledge. ISU is organised by Koelnmesse and the Institute of Trade Fair Management at the University of Cologne in cooperation with UFI. It is this strong partnership that allows participants to benefit from lectures, workshops and best-practice examples during and beyond the event.
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