An international study to understand the impact of cancelled, postponed or virtual events changes on visitors and exhibitors and to identify best practice for future resilience has been launched by UFI and Explori.Read more
Stockolmsmässan to use Explori anaytics
Swedish exhibition centre and organiser Stockholmsmässan has signed a deal with event research experts Explori to benchmark and monitor customer experience using event analytics. Christina Kilstrom, marketing and communications director at Stockholmsmässan commented, "As we grow our business, it is important to us that we continue to improve customer experiences by listening to our visitors and exhibitors. Understanding customer data in a fast, reliable and structured way is key to staying ahead in this industry. We are happy to start working with Explori given their digital, intuitive approach and vast knowledge in the events industry." Explori's commercial director, Richard Kensett, added, "We're delighted to be working with Stockholmsmässan on a long-term basis. They run some of the biggest and best events in the Nordic region and it's great to welcome them to the Explori benchmarking community."
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