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BolognaFiere to launch new satellite fair
Running parallel to SANA, the International Exhibition of Organic and Natural Products, and MarcabyBolognaFiere, the Private Label Conference and Exhibition, the new format SANA UP will be launched as a satellite fair, creating a synergy between the two established formats. The events are scheduled to take place from January 15 to 16, 2020 at BolognaFiere, with SANA UP aiming to showcase the latest innovations from the world of organic products and to facilitate contact between producers in this sector (food and non-food) and representatives of the large grocery retail groups and other sales channels. The new format is the result of the long-standing collaboration with ADM (the Italian Association for the Grocery Retail sector) and the specific know-how of BolognaFiere in the organic sector.