On January 1, 2020, Michael Biwer (39) took over as head of the Guest Events division of Messe Frankfurt.Read more
Messe Frankfurt and Crain Communications join forces
Festival of Motoring USA to launch in 2021
Messe Frankfurt and Crain Communications, one of the world’s leading business-to-business media companies, are joining forces to launch Festival of Motoring USA, a new format that aims to be a revolutionary event with both static and interactive content from mainstream, exotic and classic cars to off-road vehicles. The inaugural Festival of Motoring USA is scheduled for April 29 to May 2, 2021 and will be held at Michelin Raceway Road Atlanta, one of North America’s most dynamic road courses situated on the 750 park-like acres just north of Braselton, Georgia. Future plans for the event include taking it to other locations across the US. “We are pleased to be working alongside a powerhouse such as Crain Communications to bring this experiential event to the U.S.,” said Messe Frankfurt Inc. President and CEO, Konstantin von Vieregge. Festival of Motoring USA will be modelled on Festival of Motoring Johannesburg in South Africa. Now in its 4th year, Festival of Motoring Johannesburg is now the leading automotive event in Africa. Adding to the strength of the event is Kinrara, Goodwood’s international event consultancy. Kinrara brings considerable expertise when it comes to creating sell-out motorsport events such as the annual Festival of Speed in the UK – the benchmark in excellence in motorsport event production.