Being mentored is something that can have a huge impact on growing one’s talent and carving out a real developmental route in our exciting industry. These were the reasons, five years ago, that prompted Fay Sharpe, now Vice-President BCD Meetings & Events, to launch the Fast Forward 15 mentoring programme, a not-for-profit initiative for women in the events and hospitality industry.Read more
Roadmap for growth needed
New T3 Expo Survey released
© Dimitar Belchev
According to almost three quarters (72%) of 100 association directors and CEOs surveyed by T3 Expo, the growth of trade shows is very important to the overall strategic plan within their organisations. Despite this, almost half (49%) do not have a strategic plan in place to achieve the growth they would like to see. Not having a roadmap for success likely means potential revenue is not being captured. Of those that do have a plan, 41% do not have metrics, with 20% of those with metrics not communicating them to staff. In sum, this means that more than 2/3 of respondents either don’t have a plan or don’t have metrics. “It is clear that having a strategic plan is critical to increase growth and revenue for the associations industry,” said Tim Heffernan, chief development officer at T3 Expo. “However, it is noted that nearly half of our survey respondents didn’t have a plan, and this was a deterrent to hitting their metrics and achieving their goals.” Trade Association executives said that their board’s first priority when assessing measurement was the number of attendees at a show, followed closely by net square footage sold. By a factor of 3:1, respondents said overall attendance was more important than qualified attendance. The majority of respondents also stated that reinforcing and building existing relationships was more important than making new contacts and sharing best practices.