Joint-venture for Egypt

Tarsus partners Amr Shawki

Gwen Kaufmann - Monday, October 28, 2019    

Tarsus partners Amr Shawki
Photo: Spencer Davis on Unsplash

Through a joint-venture partnership with Amr Shawki, a leading figure in the Egyptian exhibition industry and Chairman of local organiser Egytec Partnership, Tarsus Group has launched a new division – Tarsus Egypt – which will create a new B2B events platform for local and international customers to build valuable partnerships in the dynamic Egyptian and North African markets. The first event for the newly established division will be Zuchex Cairo, a replication of Zuchex Housewares and Kitchenware Fair Istanbul, the leading trade housewares buying exhibition in Eurasia. According to the organiser, the new format, scheduled to take place at the Cairo International Convention Centre (CICC) from November 11 to 13, 2020, will be the first event of its kind in the region. Covering a total area of 3,400 sqm, the inaugural edition will place 150 exhibitors from Egypt, Africa, Turkey and Asia in front of over 5,000 professional buyers. Commenting on the launch, Douglas Emslie, Tarsus Group Chief Executive said “Egypt has a population of 105 million and the fastest economic growth of all African countries. Its geographic, political and cultural position within the region as well as a large working-age consumer population have been key factors behind our move into the region. We have huge ambitions for Tarsus Egypt, and plan to announce the next wave of event launches before the end of the year.” Echoing Emslie’s thoughts, Egytec Chairman Amr Shawki commented: “Tarsus Egypt marries Egytec’s strong local reputation built over the past 30 years in delivering value to customers through well-attended international B2B events and strong government support, with Tarsus’ leading portfolio of brands, global sales network and entrepreneurial spirit.”

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Markets | Tarsus | Amr Shawki | Egypt | Africa | Cairo | Zuchex Cairo | Cairo International Convention Centre | CICC | Douglas Emslie